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Aimia renews agreement with Home Hardware

Montreal-based Aimia has renewed its agreement with retail chain Home Hardware regarding its participation in the Aeroplan loyalty program. Through this new agreement, consumers who are members of the program will continue to receive loyalty points for purchases at Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture stores nationally. The retailer will also gain access to Aeroplan data analytics services, intended to improve long-term consumer engagement. Home Hardware joined the Aeroplan program in 2007.

"Working with Aeroplan has been a great experience, and we've seen a strong impact on the business," said Rick McNabb, vice-president of marketing and sales at Home Hardware. "Through the market differentiation that our Aeroplan partnership offers along with the unique customer insight and the power of Aeroplan's coalition, we continue to deliver enhanced value to our customers and dealers."

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