WestJet releases organ donation video
Calgary-based airline WestJet, in association with the David Foster Foundation, has released an online video encouraging consumers to become registered organ donors. The video features a 16-year-old heart transplant recipient named Alyssa, who thanks her local community for their support.
"This Valentine's Day, WestJet urges you to watch Alyssa's story and, like me, share your decision to become a donor and complete a donor registration card," said Richard Bartrem, vice-president of marketing communications at WestJet. "Taking these steps can help more children receive the gift of life so they can get back to doing what they love. Through WestJet Cares for Kids, we are committed to supporting partners like the David Foster Foundation by providing the gift of flight, helping alleviate some of the financial burden that traveling to medical appointments can cause, and ensuring families can be together while their child undergoes a life-saving organ transplant."