Tartan Group merges with Beattie Communications
Beattie Communications Group of London, UK has merged with Tartan Group of Victoria to form a new Canadian communications agency called Beattie Tartan. The new entity will have a staff of 12 and additional offices in Vancouver, Calgary and Toronto. Its services will include public relations, digital communications, social media activities and creative development. According to the firm, it will have annual Canadian billings of $2.5 million.
Beattie Tartan will be chaired by Kevin Roberts, chairman of Beattie Group. Tartan Group founder Deirdre Campbell will become the managing director of the new firm.
"Canada will be the springboard for our growth globally," said Beattie Group CEO Laurna Woods. "It is a forward-thinking country, stable and diverse. I am impressed with the spirit of entrepreneurship I see in every province and the highly educated and skilled labour force. The businesses and people who are thriving in Canada are the type of clients and talent we want to attract. We are already planning a major recruitment drive for top digital, PR and social talent across Canada but especially in Toronto and Vancouver by building on Canada's strong economy. We're speaking to companies who are excited by digital-led communications. They see it as a completely fresh offering and we look forward to working with them to transform their PR and marketing strategies."
Tartan Group's clients include Destination Canada, the Jordan Tourism Board, the Aboriginal Tourism Association of Canada, the Adventure Travel Trade Association, the BC Ale Trail, the Nimmo Bay Wilderness Resort, the David Foster Foundation, V2V Vacations, the Victoria International Marina, the Long Beach Lodge Resort, The Inn at Laurel Point, the Oak Bay Beach Hotel, and the University of Victoria's Gustavson School of Business.
Beattie Group has a staff of 130 and operates 12 offices in the UK and Ireland.