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Huawei signs hockey sponsorship with Rogers
By Adnews Staff
Consumer electronics company Huawei Canada has signed a sponsorship agreement with Rogers to be company the presenting sponsor of Hockey Central pre-game show broadcasts on Sportsnet. The company will use the two-year agreement to promote its P10 and P10 Plus smartphones. Rogers will be the exclusive distributor of the P10 Plus in Canada. The phones will be released in Canada in June.
"This is a tremendous opportunity for Huawei as we build our Canadian presence," said Felix Li, president of Huawei Canada Consumer. "We are committed to building our brand in Canada and look forward to bringing our new smartphones, the P10 Plus and P10, to the Canadian market. We are proud to be working with Rogers and leveraging their suite of Rogers media properties to build awareness of these great new phones with hockey fans from coast to coast."