Fireball continues Flames sponsorship
By Rob Bale
Alcohol company Sazerac has extended its sponsorship of the Calgary Flames hockey team. The company’s Fireball Cinnamon Whisky has been designated the “official shot” of the team. As part of the sponsorship, the drink will now be sold at the Scotiabank Saddledome, home arena of the team. This is the second year of the brand’s three-year sponsorship of the Flames.
“The Flames are extremely proud of their Canadian heritage and aim to showcase the best products this country has to offer,” said Brian Armstrong, senior director of food and beverage at Calgary Sports and Entertainment. “What better match than the Flames partnering with a liquor known for its intense heat?”
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