SkipTheDishes extends NHL sponsorships
By Adnews Staff
Winnipeg-based food delivery service SkipTheDishes has extended its sponsorship agreements with six National Hockey League teams: the Vancouver Canucks, Edmonton Oilers, Calgary Flames, Winnipeg Jets, Montreal Canadiens and Ottawa Senators. As part of these sponsorships, the company will conduct a broadcast campaign supported by in-arena materials as well as digital and social media content through the league’s season. The creative will use as its theme the pre-game rituals of hockey players. The campaign was developed by a group of agencies including Wasserman Media Group, McCann Canada, Pomp & Circumstance and UM Canada.
“As a proud Canadian brand, hockey continues to be a platform for Skip to create something special for Canadians,” said Cheryl Radisa, vice-president of marketing at SkipTheDishes. “In our first full season together as the official food delivery app of the NHL, we look forward to creating an even deeper connection with fans across the country, being there for all their game time moments whether watching at home or in-person.”