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Play Alberta breaks new campaign

By Adnews Staff

Play Alberta has begun a new campaign called “A Better Way to Play” intended to promote its PlayAlberta.ca online gambling website. According to the organization, the campaign focuses on the security of the website compared to “grey market online casinos.” The campaign, developed by McCann Canada, will run until November. It consists of television and online video. The creative takes the form of recreations of three famous horror movies.

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