Newtopia begins brand initiative
By Adnews Staff
Toronto-based health planning company Newtopia has introduced a new “engagement platform” and brand update. According to the company, the initiative includes a redesigned website at <https://www.newtopia.com> that allows users to create personalized programs to reduce the development of chronic conditions such as diabetes, mental health disorders, hypertension, weight management and musculoskeletal conditions. The company has also released a new mobile application.
“With the launch of Newtopia's new engagement platform, we're building on over a decade of pioneering work in personalization and behavioral genetics in an effort to replace unhealthy behaviors with sustainable healthy habits that combat chronic diseases,” said Jeff Ruby, CEO of Newtopia. “Our Habit Change Index leverages a plethora of data about activity level, sleep, stress, meals, mood, coaching sessions and goal adherence. For our participants, the result is increased resilience and reduced prevalence of chronic disease. For our risk-bearing partners, the result is reduced costs of care and a healthier, happier set of members or employees. For Newtopia, the result is improved operational and technological efficiencies.”