Hinge hires Pomp & Circumstance
By Adnews Staff
Dating mobile application Hinge has retained Pomp & Circumstance of Toronto as its public relations agency of record in Canada. The firm will work to raise awareness of the app in this country, with a focus on how the app is “designed to be deleted” by helping the user begin a relationship. The assignment includes public relations strategey, media relations and influencer relations, among other communications services.
“We are excited to reintroduce Canadians to one of the fastest growing dating apps, especially during a time when people are looking to connect in new ways.” said Amanda Alvaro, president of Pomp & Circumstance. “Hinge has seen tremendous success since relaunching in late 2016, and we’re looking forward to keep that momentum going in Canada with our PR efforts.”