Luminato retains Pomp & Circumstance
By Adnews Staff
Toronto arts festival Luminato has hired Pomp & Circumstance of Toronto as its public relations agency of record. The assignment also includes media relations and influencer relations. The firm won the account in a competitive process. The 13th annual Luminato festival will take place from June 7 to 23.
“As Luminato continues into its second decade, we’re excited to partner with an agency that can help put us in front of new audiences and tell new stories about the festival’s achievements and ambitions,” said Anthony Sargent, CEO of Luminato. “Choosing our agency partner was a competitive process, and in the end we were clear that Pomp & Circumstance is our perfect match as an agency that is innovative, creative, deeply engaged and well versed in the arts and culture landscape.”