Survey: Canadian opinions on social media
The Canadian Journalism Foundation has released the results of a survey of Canadian opinions of social media. The survey, conducted by Maru/Matchbox, found that 52% of Canadians consider social media sites such as Facebook, Twitter and Instagram to be “top news sources.” However, the survey also found that these sites are the least trusted source of news, at 32%. Among millennial-aged respondents, social media was the most common news source for 73%, but trusted by only 36%.
“Social media is changing our relationship with the news,” said Sara Cappe, managing director of public affairs at Maru/Matchbox. “While it has become a common source of news and news-related information, people are less trusting of what they find there. The upside is that many feel more engaged with the news than ever before.”