Intuit sponsors NHL
By Rob Bale
Software company Intuit has signed a sponsorship agreement with the National Hockey League. During the multi-year agreement, the company’s Intuit QuickBooks product will be the official small business accounting software sponsor of the league in Canada. The company will receive a collection of NHL marketing rights and designations for use in its promotional initiatives. The deal also includes broadcast exposure on Rogers Sportsnet and co-branded digital promotions.
“A sponsorship with the NHL is an incredibly powerful opportunity for Intuit QuickBooks to foster connection and conversation with Canadians, including those who make up our small business community,” said Puja Subrun, director of marketing at Intuit Canada. “Especially as we start to see the face of entrepreneurship change, with younger and more diverse business owners entering the landscape, we want to reach them early in their business journey to let them know that QuickBooks is on their team.”