General Mills conducts creativity campaign
By Rob Bale
General Mills has begun a campaign for its Reese’s Puffs cereal brand called “Feed Your Creativity.” Aimed primarily at consumers between the ages of 17 and 24, the campaign consists of social media content on TikTok and Snapchat. The content features the work of three artists: fashion designer Nandni, musician 4Santa and graphic designer Arlin. The participants have created artistic works using the theme of Reese’s Puffs, including items of clothing, a music remix and a wrapped Toronto streetcar. The campaign was developed by Mediabrands Content Studio, with media work by UM Canada.
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