Fuze conducts Olympic campaign
By Rob Bale
Coca-Cola Canada has begun a campaign for its Fuze Iced Tea brand called “It’s The Flavour For Every Fan.” The national campaign, timed to coincide with the Milano Cortina 2026 Winter Olympic Games, consists of television, online video and connected television advertising. The creative continues directly from the brand’s previous campaign, developed by WPP Open X, and depicts a man running from place to place to distribute bottles of ice tea to people watching the games. The campaign also includes product integration CBC/Radio-Canada broadcasts of the games, in-store materials and social media content.
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