Fuze begins Flavour Delivered campaign
By Rob Bale
Coca-Cola Canada has begun a campaign for its Fuze Iced Tea brand in collaboration with food delivery service Skip. The campaign, called “Flavour Delivered,” was developed by WPP Open X and VML. The creative makes use of photographs of customer deliveries taken by Skip couriers, intended to highlight the variety of foods that can be paired with the beverage. The campaign includes digital and social media advertising. Consumers can also submit their own pairing of iced tea and food to enter a draw for a Skip voucher.
“At Fuze Iced Tea we love sharing great flavour, and featuring Canada’s vibrant local restaurant scene alongside Fuse felt like the perfect way to bring that to life,” said Matthew Ross, director of marketing at Coca-Cola Canada. “This campaign proves that Fuze is the ultimate companion to any meal.”