Kellogg conducts sports-themed Frosted Flakes campaign
Kellogg Canada has begun a new digital advertising campaign for its Frosted Flakes breakfast cereal. The national campaign, called "Gr-r-r-r to Gr-r-reat," is aimed primarily at millennial-aged male sports fans. It consists of online videos and other content that will be distributed through digital channels, social media site and mobile sports services. Pre-roll video ads are running on YouTube and other properties including TSN, Sportsnet and Twitter. The launch video, called "Jinx," depicts spokescharacter Tony the Tiger watching sports on a couch with friends and eating cereal. Future videos will follow a similar theme. The campaign was developed by VML, with media buying from Starcom Mediavest Group and public relations by Strategic Objectives.