Strong Pilates retains Strategic Objectives
By Derek Winkler
Fitness franchise Strong Pilates of Melbourne, Australia has hired Strategic Objectives of Toronto to handle communications for its launch in Canada. The first Canadian Strong Pilates Studio will open in Toronto in January 2024. Strategic Objectives will conduct a campaign called “Down for More” intended to raise awareness of the fitness program. The campaign will include media relations, influencer relations and trial sessions.
“We are excited to share our innovative fitness experience with Canadians, and Strategic Objectives is the ideal partner to help us spread our message,” said Alyce Luczak, director of operations and performance at Strong Pilates Canada. “Together we will connect with Canadians who are ‘Down for More.’ more cardio, more sweat, more strength and more confidence. But we also know there is more to being strong than muscles. It’s about strong minds, bodies, friendships and beats. That’s why our workouts are untraditional and ultra efficient.”