Neo signs deal with Montreal convention centre
By Derek Winkler
Out-of-home advertising company Neo has signed a contract with the Palais des congrès de Montréal to be the exclusive representative of its new advertising displays. Neo won the contract to install these displays at the convention centre in June. The inventory consists of 12 vertical digital displays, 55" and 75" in size, in the main entrance and common areas, as well as large-format displays in the Place-d'Armes subway station and the mall’s central aisle, and a large backlit panel outside the entrance.
“The Palais des congrès de Montréal hosts over 300 events per year, generating significant economic spin-offs for the metropolis and the province of Quebec,” said Ronald Tapiero, president of NEO. “It's a real honour for Neo to represent such an institution, and there's no doubt that many advertisers will be reaching out to international and national delegates, as well as the general public.”