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New global CEO at MSLGroup

Publicis Worldwide of Paris has appointed Guillaume Herbette to the position of chief executive officer of MSLGroup. He will also become executive vice-president of Publicis Worldwide. As CEO of MSLGroup, Herbette will oversee the global operations of the agency, including its Publicis Live, PBJS and Publicis Events divisions, as well as Kekst & Company, CNC and JKL. As executive vice-president, he will work to more closely integrate the activities of Publicis agencies including Leo Burnett, Saatchi & Saatchi, BBH, Starcom Mediavest Group, ZenithOptimedia, Publicis Sapient and Publicis Healthcare Communications Group.

Herbette has spent the last 17 years at FleishmanHillard, most recently as global vice-chairman of operations. He was also chief operating officer for the company's US eastern and western and Canada regions. Prior to joining FleishmanHillard, he was at PWC.

Outgoing MSLGroup Olivier Fleurot has been promoted to the position of senior vice-president at Publicis Groupe.

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