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Legoland Discovery Centre conducts Toronto campaign
By Adnews Staff
Legoland Discovery Centre Toronto has begun an advertising campaign in that city promoting an upcoming special event called the Lego Ninjago weekend. The campaign, developed in association with Astral Out of Home, consists of bus shelter ads at Dundas Square. The creative makes use of a lenticular technique which displays different images when the ad is viewed from different angles. According to the company, this is the first time this technology has been used in a bus shelter ad. The campaign will run until late September. The Ninjago event will take place from Sept. 5 to 7.
"We are extremely excited to be bringing the Legoland Discovery Centre back to the streets of Toronto," said Lara Hannaford, marketing manager of the attraction. "This is the first time our location has used lenticular ads and we are thrilled to bring a new level of creativity to the attraction. We want to reconnect with the people of Toronto and to engage them in a new, exciting way. These new lenticular ads are fun and interactive which represents what our attraction has to offer families."
Legoland Discovery Centre Toronto is a 34,000 square-foot indoor attraction based on the toy line. It is a subsidiary of Merlin Entertainments Group.