Skip conducts winter campaign
By Derek Winkler
Food delivery service Skip has begun a winter campaign that includes a collection of branded snowplows called the “Skip Winter Delivery Fleet.” The trucks will operate in Toronto to illustrate how the service will reliably make deliveries. The accompanying winter ad campaign also includes out-of-home, social media and digital executions.
“As Canada's homegrown delivery network, we understand that Canadian winters can be unpredictable,” said Rachel MacAdam, vice-president of marketing at Skip. “No matter what the season throws at us, Skip is here to help Canadians avoid the winter hassles and get right to the good part. Whether it's a comforting meal, last-minute meds to kick a pesky cold, or a week full of groceries, we're making it easier than ever, with plowed streets and freshly fallen deals.”