NLogic conducts matchmaking campaign
By Rob Bale
Toronto-based audience measurement company NLogic has begun a Valentine’s Day-themed promotion called “Talk Data to Me.” The effort takes the form of a matchmaking-style quiz that purports to identify a person’s “data personality” and match them with an NLogic product. The campaign, developed in-house, promotes the company’s expansion into media other than television and radio. The quiz is located at <https://info.nlogic.ca/talk-data-quiz>.
“This campaign marks a turning point for us,” said Anja Bundze, director of marketing at NLogic. “We’re not just about TV and radio anymore. We’re positioning ourselves as leaders in cross-platform audience insights, and we’re doing it in a way that’s fresh, bold and a little unexpected.”
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