NLogic launches radio ad buying service
Toronto-based broadcast analytics company NLogic has introduced a new service called Lens for Radio which allows users to purchase radio advertising inventory. The system is an extension of the company's existing service for purchasing television inventory. Lens provides access to radio data for buying and selling, campaign planning, tracking, programming analysis and related functions. A number of broadcasters and agencies have signed-on as the first users of Lens for Radio, including Rogers Media, GroupM, Wasserman & Partners, Larche Communications, ZoomerMedia, Indie88 and RNC Media.
"I'm delighted that these major industry players from across the country have decided to support Lens for Radio," said NLogic president and COO David Phillips. "We believe it's the best solution for the industry, and we're looking forward to having even more clients join us on the path forwards."