Canadian Club signs soccer sponsorship
By Rob Bale
Suntory Global Spirits has signed a three-year sponsorship agreement with Canada Soccer and the Canadian Premier League in the name of its Canadian Club whisky brand. The brand will be the exclusive whisky and whisky-based ready-to-drink beverage sponsor of Canada Soccer and the Canadian Premier League through 2027. The agreement includes in-stadium signage and promotions, as well as product sampling at various events.
“Canadian Club has always stood for the pride and resilience of Canada, and we’re honoured to bring that same energy to Canadian soccer,” said Deepti Gurkar, senior director of national marketing and global Canadian brands at Suntory Global Spirits. “This partnership is about more than just showing up on the sidelines. It brings Canadian Club into the heart of the action in immersive ways that are uniquely Canadian.”