Canadian Premier League, Electronic Arts ready joint promotion
Professional soccer league the Canadian Premier League has signed an agreement with video game company Electronic Arts to develop a competitive game event called the “eCanadian Premier League Tournament.” Participants will play as various CPL teams in EA’s soccer game FIFA 20. The tournament will begin on Feb. 29 with eight online qualifying matches and eight qualifiers played live in various cities. The 16 winners will travel to Toronto for the finals on May 9, which will be broadcast live on OneSoccer as well as streamed online on Twitch. Members of each CPL team will also attend the finals. The event will be operated by e-sports tournament company Northern Arena.
“Partnering with EA for the first all-Canadian eCPL league is another proud moment for us,” said David Clanachan, commissioner of the Canadian Premier League. “Reaching the global audience through FIFA gamers and e-sports competition is an incredible opportunity for us and in line with our mission to develop good young Canadian players and open the doors of opportunities in the world of professional football.”