Boston Pizza conducts Valentine's Day campaign
Restaurant chain Boston Pizza Canada of Toronto has released an online video called “Heart to Heart” to coincide with Valentine’s Day. The campaign, developed by Mixtape of Toronto, promotes the chain’s limited-time heart-shaped pizzas. The video depicts a couple in a long-distance relationship who make plans to share a pizza via an online video chat. The video then reveals that the company has flown one of the pair from Toronto to New Minas, NS so they can share their pizza in person.
“Boston Pizza has been bringing Canadians together to share heart-shaped pizzas for 40 years and we thought it was important to find a fresh way to celebrate the fact that so many people have shared a heart-shaped Boston Pizza together since we started making them all the way back in 1980,” said Peter Blackwell, senior vice-president of marketing and communications at Boston Pizza. “We hope Nick and Sarah’s story will inspire Canadians from coast-to-coast to share a heart-shaped Boston Pizza this Valentine’s Day.”