Samsung readies soccer campaign
By Rob Bale
Samsung Canada has formed a promotional agreement with soccer player Ismaël Koné of the Canadian men’s national team. Koné will appear in a soccer-themed marketing campaign to promote the company’s new line of Micro RGB television sets. It will highlight the immersive nature of the technology, with a focus on sports broadcasts. Samsung is the official TV and mobile sponsor of Canada Soccer.
“At Samsung, we know sports are about more than what happens on the pitch,” said Giovanni D’Annibale, head of the home entertainment division at Samsung Electronics Canada. “They’re about the emotion, energy and shared moments that bring fans together. Our new Micro RGB TVs are designed to deliver exceptional clarity, contrast and motion performance that help fans feel closer to every play, detail and moment of the game.”