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Samsung begins new campaign

Samsung Canada has begun a new brand campaign promoting its range of smartphones, televisions and accessories. The campaign is intended to highlight how these products “create meaningful connections for Canadians.” It consists of five videos featuring personalities including basketball player Fred VanVleet, television personality Faizal Khamisa, basketball player Deniya Prawl and others. The initiative was developed by Gamelancer, with media work by Starcom and public relations by North Strategic. These will be accompanied by website materials and social media content. It will run until the end of the year.

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