Maple Leaf Foods sponsors Cricket Canada
By Rob Bale
Maple Leaf Foods has signed a sponsorship agreement with Cricket Canada in the name of its Mina line of halal chicken products. The sponsorship will include sampling programs, community events, in-venue activities and social media campaigns.
“Cricket is more than a sport,” said D’Arcy Finley, vice-president of brand and marketing at Maple Leaf Foods. “It’s a way communities connect. With Mina, we’re showing up where that connection is strongest. We’re proud to stand with Cricket Canada and create moments that bring families and fans together across the country. As cricket’s momentum builds nationwide, Mina is honoured to be on the pitch with Cricket Canada.”
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