TD Bank sponsors Cricket Canada
By Rob Bale
TD Bank Group has signed a sponsorship agreement with Cricket Canada. Through this agreement, TD will be the official bank sponsor of the organization’s national cricket teams. According to TD, it will also work to improve grassroots cricket development programs as well as access to the reams for young fans. TD branding will appear on the teams’ equipment beginning in June.
“TD is excited to become the official bank of Cricket Canada,” said Tyrrell Schmidt, chief marketing officer at TD. “It’s our privilege to be included on the official kits and training gear for the National Teams. We’re proud that the athletes representing Canadian cricket will wear the TD brand in this unique reflection of our exciting new sponsorship. This is an opportunity for us to join the community and cricketers of all ages in their passion and enthusiasm for the game and help Cricket Canada create more milestones together.”