TD begins Gift Local campaign
TD Bank Group of Toronto has begun a holiday season campaign called “Gift Local” that encourages consumers to do their holiday gift shopping at local small businesses. The campaign includes a social media component that encourages consumers to post images of gift suggestions, as well as an online video which depicts Santa Claus shopping in small stores.
“Small businesses across Canada are at the heart of our communities and help fuel our economy,” said Alec Morley, senior vice-president of Canadian business banking at TD. “The pandemic has created a challenging operating environment for business owners, but this holiday season, we can all help make a positive difference by shopping in our communities. Black Friday and holiday shopping locally will help these businesses and the people they employ get through this period of uncertainty and give them the opportunity to thrive post pandemic.”