Oreo begins Marvel promotion
By Rob Bale
Mondelez International has begun a promotion for its Oreo cookie brand in collaboration with Marvel. The promotion, called “Stuf of Legends Cookies,” features three special packaging executions depicting Marvel superhero characters. Beginning on Feb. 2, consumers can scan a QR code on the packages to participate in an interactive online story. The effort also includes a website at <http://www.oreo-marvel.ca> and Instagram content.
"Oreo cookies and Marvel superheroes both have the unique ability to bring people together, spark joy and create meaningful moments for fans,” said Peter Verlinden, director of cookies at Mondelez Canada. “This collaboration unites two iconic brands to create an immersive experience where fans become active participants connecting with their favourite Marvel characters through Oreo. By blending the classic Oreo cookie with Marvel's legendary universe, we're delivering a memorable pop culture moment for both brands.”