Hershey readies Oh Henry promotion
By Rob Bale
Hershey Canada is preparing a promotion for its Oh Henry! chocolate bar that will run in Toronto from Sept. 1 to 3 and in Montreal from Sept. 9 to 11. The initiative will make use of a branded vending machine that will dispense a chocolate bar when it detects the sound of a stomach grumbling. The promotion presents the product as a way for consumers to satisfy their hunger. In Toronto the machine will be located at Union Station, while in Montreal the installation will be at Les Halles de la Gare.
“As Canada’s number one hunger bar, Oh Henry! has long been helping Canadians take on hunger whenever it strikes,” said Sana Goguen, marketing director at Hershey Canada. “With our Grumble-Activated Vending Machine, we’re turning those unmistakable stomach grumbles into something memorable and rewarding. It’s a playful reminder that an Oh Henry! is the answer when hunger calls.”