Doritos readies Super Bowl ad
By Derek Winkler
PepsiCo Foods Canada has released a new commercial for its Doritos snack food brand called “As Seen in Canada.” The ad, which will debut during the broadcast of the Super Bowl this Sunday, depicts actor Amrit Kaur and comedian Gerry Dee attempting to re-enact US television commercials that do not air in Canada.
“Doritos is no stranger to the Super Bowl,” said Jess Spaulding, chief marketing officer at PepsiCo Foods Canada. “With a long-standing history, Doritos has always shown up in a bold way during the big game, and this year is no different. This year, we're bringing Canadian fans a special Super Bowl experience, delivering the big game ads in an unexpected way. We're also bringing back our fan favourite Sweet & Tangy BBQ chips to give fans another bold way to celebrate.”