Moosehead launches Presidential Pack
By Rob Bale
Moosehead Breweries of Saint John, NB has begun a promotion called the “Presidential Pack.” The effort, which focuses on the Canadian heritage of the brand, consists of a limited-time case containing 1,461 cans of Moosehead beer. This represents one can for each day of the term of an American president. According to the company, the product is intended to help Canadian consumers “get through the next four years.” It can be purchased online at <http://www.moosehead.ca/shop> in Ontario, New Brunswick and Nova Scotia.
“If the start of 2025 has taught us anything, it’s that it will take determination to weather four years of political uncertainty,” said Karen Grigg, director of marketing at Moosehead Breweries. “What better way to make it through each day than with a truly Canadian beer. Moosehead was founded in 1867, the same year as Canada. Just like Canada, we’ve been through a lot over our 158 years and have persevered. While we can’t predict how the next four years will go, we have a feeling that this large pack will come in handy.”