Silver Jeans begins national campaign
By Rob Bale
Apparel brand Silver Jeans has begun a national advertising campaign intended to appeal to younger consumers. The campaign consists of photography by David Lipman and features a number of celebrities including Levi Dylan, Tara Lynn and Frida Aasen, among others. According to the company, the campaign is intended to highlight the quality and innovation of its products. The creative focuses on the colour silver, the use of denim and the energy of rock and roll.
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