Dairy Farmers of Canada conduct bicycle tour
By Adnews Staff
Dairy Farmers of Canada are in the middle of a promotion called the “Every Day Family Fun Tour.” During the four-week initiative, which began on Aug. 28, two groups of four promotional workers will travel across parts of the country on seven-seated bicycles to raise funds for Active Healthy Kids, an organization that encourages children to exercise more. One group will travel from Vancouver to Winnipeg, while the other will go from Toronto to Halifax. During tour stops, the workers will conduct scavenger hunts, volleyball games and bicycle rides. They will also direct attendees to a Dairy Farmers of Canada website at <http://www.yourhealthyweight.ca>. The promotion was developed by Consumer Impact Marketing of Toronto in association with the organization’s public relations agencies, Trillium and Enzyme.