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TSN promotes NFL with Zoom Media

Specialty channel TSN has begun a 17-week out-of-home campaign to promote its NFL football broadcasts. The campaign, which began on Sept. 11, is running on video displays in the washrooms of restaurants and bars in Toronto and Vancouver. The creative, which is intended to raise awareness of the channel’s football schedule, makes use of game highlights and scores that will be updated through the campaign. The initiative is being conducted through Zoom Media of Montreal.

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