City of Toronto begins road safety awareness campaign
By Adnews Staff
The Transportation Services Division of the City of Toronto will begin an advertising campaign today intended to encourage safety on the city’s roads and sidewalks. The campaign consists of radio, outdoor and newspaper advertising that will run until early November. The creative features an instructor character named Steve Fenton who teaches unsafe driving practices to his students. “The ads are designed to show, in a humorous way, that we all need to improve certain behaviours, such as stopping for red lights, avoiding distractions like cell phones and always being cautious when we cross streets,” said Gary Welsh, general manager of the division.
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