Ricola begins North American campaign
By Rob Bale
Cough drop maker Ricola has begun a soccer-themed North American campaign to coincide with the 2026 FIFA World Cup. The campaign presents the company’s products as a way for fans to keep from losing their voices while cheering for their team. In Canada the effort will include influencer activities with soccer player Ashley Lawrence and Sportsnet commentator Emily Agard, as well as product sampling in Toronto and Vancouver, out-of-home ads, street posters near game locations and digital advertising. The creative uses the tagline, “Keep your voice in the game.”
“Soccer fans bring unmatched energy to every match, and that excitement often means cheering until your voice gives out,” said Alok Ummat, director of marketing at Ricola. “Through our campaign, we want to celebrate that passion and help fans stay match-ready so they can keep chanting, cheering and supporting their teams all tournament long.”