Masi, Electrolux ready Quebec promotion
By Adnews Staff
Winery Masi Agricola and appliance company Electrolux are preparing a joint promotion in Quebec called “Win with Masi.” During the contest, which will run from Nov. 12 to Dec. 2, consumers can enter a draw through a website at <http://www.gagneravecmasi.ca>. Five winners will receive Electrolux Icon 48-bottle wine coolers. The contest is being promoted through in-store displays and necktags on Masi bottles. The promotion was developed by Scratch of Toronto. Similar contests ran in British Columbia, Alberta and Ontario in the spring.
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