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Electrolux retains Scratch as Beam AOR

By Adnews Staff

Electrolux Home Care Products has hired Scratch of Toronto as global agency of record for its Beam brand of central vacuum systems. Scratch will handle strategy, branding and the development of all communications assets for the brand in Canada, the United States and various international markets. The agency will also collaborate with public relations agency LCWA on content development and social marketing activities.

February 22, 2017

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