Canada Dry Mott's begins Real SurPrizes campaign
By Adnews Staff
Beverage company Canada Dry Mott's of Mississauga has begun a national contest promotion called "Real SurPrizes" in support of its Canada Dry brand. Consumers can enter by submitting the code number from specially-marked packages of Canada Dry and C'Plus products online at <http://www.canadadry.ca>. Entrants can win weekly prize packages from Sony, Electrolux and Orville Redenbacher's Canada, as well as instant prizes from Canada Dry and T-Fal. Four of the weekly winners will be filmed taking delivery of their prizes and will appear in a national television commercial that will be released in June. The first weekly prize will consist of a trip to a film festival and will be delivered in a red carpet ceremony featuring ET Canada co-host Rick Campanelli. "Canada Dry Real SurPrizes is our biggest promotion ever and is a great way to reward our fans," said Mihiri Tillakaratne, brand manager for Canada Dry. "We will be giving away amazing prizes and delivering them to contest winners in a way that will have their whole neighbourhoods talking." The contest will run until Sept. 30.