Canada Dry promotes new Lemon Lime Club Soda
Mississauga-based beverage company Canada Dry Mott's has begun a launch campaign for a new product called Canada Dry Lemon Lime Club Soda. The national marketing campaign called "Look Who's In The Club Now," was developed by Brand Fire of Markham, ON. It consists of print advertising in English and French in specialty publications. Media buying is being managed by Mindshare, with public relations and social media activities being handled by Veritas Communications. The packaging for the product was designed by Lampo. Canada Dry Mott's is a subsidiary of Dr Pepper Snapple.
"The sparkling water category has experienced strong growth over the past few years and Canada Dry Club Soda has been a consumer favourite," said Carol-Anne Gower, vice-president of marketing and business development at Canada Dry Mott's. "We also know consumers enjoy variety and flavour in their beverages. When we asked them about adding flavour to Canada Dry Club Soda, the response was overwhelming and we knew we were on the right track."