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OpenTable hires StrategicAmpersand
By Adnews Staff
San Francisco-based online restaurant reservation company OpenTable has retained StrategicAmpersand as its public relations agency of record in Canada. The assignment also includes Canadian social media activities for the company. The agency will work to raise awareness of OpenTable in this country. OpenTable is a division of The Priceline Group.
"We are excited to work with StrategicAmpersand to help build our Canadian public relations program and social presence," said Tiffany Fox, senior director of corporate communications at OpenTable. "StrategicAmpersand's expertise in the Canadian technology industry, success with integrated programs and knowledge of the media landscape made our decision to select them as agency of record an easy one."