Electrolux stays with Scratch
By Adnews Staff
Electrolux Major Appliances has again retained Scratch of Toronto as the marketing agency of record for its Frigidaire brand. The assignment includes media work, creative, public relations, in-store promotion and sales support. The agency has handled this account since 2005. "2009 will be a big year for Frigidaire, with updated products and a strong focus on furthering our customer relationships," said Tom Coulman, director of product and brand development at Electrolux. "Scratch has been with us for so long, they not only understand the brand they understand us."
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