Standard ID code for commercials proposed
By Adnews Staff
The Toronto-based Institute of Communications and Advertising has drafted a standardized code format for the identification of television commercials. The goal of the project is to create a form of identification that will remain consistent from booking to dubbing to billing, thereby reducing errors. The 12-character code assigns each commercial a number and identifies the client, brand, length, language and format of the ad. According to the institute, Bensimon Byrne, Cossette, Draft FCB, Enterprise, JWT, Leo Burnett, PHD and Young & Rubicam have already adopted the voluntary coding system.
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