Award show roundup
The annual Cassies awards were distributed yesterday in Toronto and Montreal. The Cassies are presented by the Institute of Communications and Advertising, the Association des agences de Publicité du Québec and Le Publicité Club de Montréal. The awards recognize advertising that has resulted in proven business results. This year, 47 awards were distributed to 39 case studies, including 12 gold awards, 14 silver awards and 21 bronze awards. The Grand Prix winner this year was a Quebec Federation of Milk Producers campaign called “Lait Au Chocolat,” developed by BBDO Montreal. This campaign also received a gold award in the Off to a Good Start and Small Budget categories. Ikea Canada and Zig won gold in the Seasonal and Short-Term category. Toyota Canada and Saatchi & Saatchi took gold in the Off to a Good Start category for a campaign for the Yaris. Bensimon Byrne and the Ontario Ministry of Health received gold awards in the Government & Advocacy and Best Integrated Program categories for their “Stupid” youth anti-smoking initiative. Pepsi-GTQ Canada and Downtown Partners won gold in the Packaged Goods category for a Gatorade campaign. Fuji Photo Film Canada and John St. won gold in the Business to Business category for their “Eterna” campaign. This initiative also took the gold award for Best Launch. Two cases received gold awards in the Best Insight category: LXB Communication Marketing and Direction de santé publique de Montréal for their “Pourquoi Commencer” campaign, and Bos and Monster for their “Success” campaign. JWT Advertising and Pfizer Consumer Healthcare won a gold award in the Sustained Success category for the Listerine “Action Hero” campaign. This year, to mark the 10th anniversary of the Cassies, a special Brendon-Elwood Award for Best Performance was given to the advertisers and agencies that have won the most cumulative Cassies over the past 10 years. Pfizer took the gold award in the advertiser category, while Bensimon Byrne took the gold award in the agency category.