Award show roundup
Unilever Canada won the Grand Prix at the 2007 Cassies Awards this week for a Dove ad called "Making it Fly," produced by Ogilvy. This ad also won a gold award in the "Canadian Contribution to a Global Campaign" category. La Société de l'assurance automobile du Québec won a gold award in the "Seasonal Events" category for work done by Amalgame. Dermtek Pharmaceutiques received a gold award in the "Off To A Good Start" category for a campaign called "Reversa," created by Taxi Canada. Kruger Products received a gold "Packaged Goods" award for a Cashmere Bathroom Tissue campaign developed by John St. Clorox Canada won two gold awards for a Brita campaign produced by DDB Canada in the categories "Packaged Goods" and "Best Insight." The "Best Integrated Program" gold award went to Astral Media Radio for a Boisson Énergie campaign by Alimentation Couche-Tard. Two gold awards were distributed in the "Sustained Success" category. The first went to Telus and Taxi, the second to Pepsi-QTG Canada and BBDO Canada. The Cassies are presented by the Institute of Communication Agencies, the Association des agences de Publicité du Québec and the Association Marketing de Montréal/Le Publicité Club de Montréal.