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Awards: 2014 Cassies
The 21st annual Cassies Awards took place in Toronto on Feb. 19. The awards recognized 35 Canadian communications campaigns for their business effectiveness. Grey Canada and the Missing Children Society of Canada received the Grand Prix for their "Milk Carton 2.0" campaign, which encouraged Canadians to use their social media feeds to raise awareness of missing children. The campaign also received gold awards in the Off to a Good Start and Best Media categories.
McDonald's Canada and Tribal Worldwide also won multiple gold awards for their "Our Food. Your Questions" campaign. This initiative also won the Globe Effectiveness Prize. Taxi and Kraft Canada received multiple gold awards for their launch campaign for MiO, a concentrated liquid mix aimed at young males. Grip and Labatt Breweries won multiple gold awards for their full-length feature film "The Movie Out Here" promoting the Kokanee brand.
"Canada has a rich history of business-building communications and this past year was no exception," said Jani Yates, chair of the awards. "But this year was particularly impressive for the range of creative solutions we've seen that are inspiring new marketing trends."
The Cassies are presented by the Institute of Communication Agencies, the Association des agences de Publicité du Québec and the Association des professionnels de la communication et du marketing.